Of course, you also have to be familiar with the visual basics and know which fonts would be better suited to convey a particular message.įor example, a brand that wants to present itself as traditional and reliable would do well with serif fonts in their logo. Once you know who the audience is, you have to understand what feelings the logo should convey and how it should make them feel. Who is this brand trying to attract, and what are their personal interests, preferences, and pain points? For starters, you have to know the intended audience. There are a few things to keep in mind when it comes to using typography or creating typography-based logos. It can also make your logo more memorable if you use nothing but typography, as simple logos are often the ones we easily remember. When used correctly, typography can add balance to your logo. Typography in logo design says a lot about your business.
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